Integrations2 min read
Zapier vs a custom integration: when to switch
No-code automation is the right answer surprisingly often. Here are the specific signs that you have outgrown it, and what a custom integration actually changes.
[El Segundo, Los Angeles County]
Custom software for El Segundo
El Segundo pairs a long aerospace and defense history with a newer cluster of consumer brands, hardware startups and manufacturers that chose the South Bay for its space and its proximity to LAX. Physical product and precise tracking go hand in hand there.
Aerospace and defense suppliersHardware startupsConsumer product brandsManufacturingLogistics near LAX
[What slows businesses down in El Segundo]
The usual bottlenecks
- 01
Traceability on paper
Parts, lots and inspections are recorded on paper travellers or spreadsheets, making audits slow and recalls painful.
- 02
Purchasing across too many suppliers
Purchase orders, lead times and receipts are tracked by email, so shortages surface on the day they hurt.
- 03
ERP too big, spreadsheets too small
The business has outgrown sheets but a full ERP would take a year to implement.
[Services in El Segundo]
Where to start
0034–8 weeks
Internal tools & dashboards
The screen your team lives in all day. Built around how the work already happens rather than an idealised version of it, with the underlying data one click away.
Learn more →0053–8 weeksSystem integrations
Connecting the systems that should already talk: one canonical record, typed adapters for each platform, and syncs you can replay when something breaks.
Learn more →0026–12 weeksCustom web applications
Software built around your business, not the other way round. Customer portals, operations platforms and internal systems, tailored to how your team really works, from a small business to a multi-location operation, and built to stay fast as you grow.
Learn more →[Works with the tools you already pay for]
All integrations →- Shopify
- BigCommerce
- Square
- Etsy
- Squarespace
- Webflow
- QuickBooks
- Xero
- Stripe
- Gusto
- Expensify
- Google Sheets
- Airtable
- Notion
- UPS
- USPS
- FedEx
- DHL
- HubSpot
- Mailchimp
- Zendesk
- Intercom
- Meta
- TikTok
- Google Analytics
- Calendly
- Gmail
- Google Drive
- Dropbox
- Asana
- ClickUp
- Linear
- Zoho
- Zapier
- Make
- n8n
- Retool
- PostgreSQL
- Supabase
- Vercel
- Cloudflare
- Resend
- Sentry
- GitHub
[What happens after you email]
How it works
- 0130 min, free
Call
You describe what is slow. I ask where the time actually goes. If I am not the right fit, I say so on the call.
- 021–2 weeks
Audit
I map how the business runs, the tools and the manual steps between them, and put a time and dollar cost on each. You get a written plan whether or not we continue.
- 033–12 weeks
Build
Fixed scope, weekly updates, working software early. You see it running on your own data before it is finished.
- 04Ongoing, optional
Hand over
Documentation, a recorded walkthrough, and access to everything. Retainer support if you want it; not required.
[El Segundo]
Questions
Do you work on-site in El Segundo?
Yes. Evenbuilt is based in Los Angeles, and El Segundo is within easy reach for on-site visits, useful for mapping a process where it actually happens. Day-to-day, most of the build is done remotely with a weekly written update.
What does a typical project look like for a business in El Segundo?
It usually starts with one of the problems above: traceability on paper. After a free call and a short audit, you get a fixed-price plan to remove it, typically delivered in three to eight weeks.
Do I need to know what I want built?
No. Most people arrive knowing what hurts, not what the fix is. The first call and the audit exist to work that out, and sometimes the answer is a setting in a tool you already pay for.
How much does a project cost?
It depends on how many systems are involved, so every build is quoted as a fixed price in writing after the audit. The minimum engagement is $5,000; if your problem is smaller than that, ask anyway.
Why not just use Zapier or Make?
Often you should, and I will tell you. Custom work earns its place when the volume is high, the logic has exceptions, failures are expensive, or the per-task pricing has started to cost more than the build.
[Worth reading]
Operations2 min read
Why Shopify and QuickBooks never quite reconcile
Payouts, fees, refunds and timing differences make Shopify-to-accounting reconciliation painful. Here is where the gaps come from and how to close them.
Operations2 min read
The spreadsheet is not the problem. The fourth copy is.
Spreadsheets get blamed for a lot of operational mess. The real issue is duplicate sources of truth, and fixing that does not always mean replacing the sheet.
Based nearby. Let’s talk.
A 30-minute call, no charge. You will leave with a clearer picture of the problem whether or not we work together.
● Booking projects for Q4 2026