001
Scope against the bottleneck
I start by finding what is actually slowing you down, which is often not the thing you were about to pay someone to build. Then I scope to that, and say so if the honest answer is a smaller job.
Evenbuilt: custom software, web apps and automation in Los Angeles
EVeNBUILT
Audit● REC
$ audit --business█
I find what is slowing a business down and I build the thing that fixes it.
I audit your business, find what is costing you time and money, then build custom web apps and automations around it so everything runs faster.
[Works with the tools you already pay for]
All integrations →- Shopify
- BigCommerce
- Square
- Etsy
- Squarespace
- Webflow
- QuickBooks
- Xero
- Stripe
- Gusto
- Expensify
- Google Sheets
- Airtable
- Notion
- UPS
- USPS
- FedEx
- DHL
- HubSpot
- Mailchimp
- Zendesk
- Intercom
- Meta
- TikTok
- Google Analytics
- Calendly
- Gmail
- Google Drive
- Dropbox
- Asana
- ClickUp
- Linear
- Zoho
- Zapier
- Make
- n8n
- Retool
- PostgreSQL
- Supabase
- Vercel
- Cloudflare
- Resend
- Sentry
- GitHub
Most businesses are not short of software. They are short of software that fits. I audit how your business really runs, find what is costing you time and money, and build custom software around it. Tailored to you, not the other way round.
[Based in Los Angeles // working worldwide]
[What I actually do]
Capabilities
- 001
Find the real cost
- Process audits
- Software spend
- Costed plans
An audit of how the work gets done and what it costs, so the build targets the expensive problem, not the loud one.
- 002
Build custom software
- Web apps
- Portals
- Platforms
Web apps tailored to your business: portals, platforms and internal systems, for a team of five or five hundred.
- 003
Cut the manual work
- Internal tools
- Automations
- Scheduled pipelines
The step someone repeats every day is usually the cheapest thing to remove.
- 004
Connect the systems
- APIs
- Webhooks
- Data modelling
One canonical record, typed adapters, and syncs you can replay when something breaks.
[A few projects I have worked on recently]
Selected work
Cut order processing from four hours a day to twenty minutes.E-commerce · 2025
[Playground]
What is it costing you?
Pick one task your team does by hand. Move the sliders. That number is what the task costs you every year.
This task costs you
$16,800
a year, 480 hours
- Recoverable / yr
- $13,440
- Hours back / week
- 8.0h
Assumes 48 working weeks. Loaded cost = wage plus taxes and benefits, usually 1.25–1.4× the hourly rate. Excludes the cost of errors and delay, which is usually larger.
Approach
Building products that are reliable, easy to use, and easy to maintain.
002
Clear communication
I keep things simple and direct, so everyone knows what is being built, what is done, and what comes next. No status theatre, no surprise invoices.
003
Clean, maintainable code
I build with structure in mind, so the product stays easy to improve and scale. You should be able to hand it to someone else without an archaeology dig.
004
Built to be handed off
The goal is a system you run without me. Documented, boring where boring is correct, and free of anything clever that only I understand.
[What you can hold me to]
The deal
- 2 days
- Every enquiry gets a written reply within two working days
- Fixed
- Price agreed before work starts. Scope changes are quoted, never assumed
- Weekly
- A short written update every Friday: done, next, and anything blocked
- 100%
- You own the code, the accounts and the data. No lock-in, no hostage hosting
[How I help]
Services
I take on a limited number of projects each year.
- 001
Business audit
Where every project starts. I look at how the work actually gets done, what you pay for, and where time and money leak out, then hand you a costed plan ranked by what saves the most, fastest.
1–2 weeks - 002
Custom web applications
Software built around your business, not the other way round. Customer portals, operations platforms and internal systems, tailored to how your team really works, from a small business to a multi-location operation, and built to stay fast as you grow.
6–12 weeks - 003
Internal tools & dashboards
The screen your team lives in all day. Built around how the work already happens rather than an idealised version of it, with the underlying data one click away.
4–8 weeks - 004
Process automation
Removing the step someone repeats every day (the copy, the paste, the export, the Friday report) and making the system do it, with failures that page a human instead of passing quietly.
3–6 weeks - 005
System integrations
Connecting the systems that should already talk: one canonical record, typed adapters for each platform, and syncs you can replay when something breaks.
3–8 weeks - 006
E-commerce operations
The back office behind the storefront. Order routing, inventory across channels, wholesale, returns and getting it all into the books without a person in the middle.
3–8 weeks
Minimum engagement is $5,000. If your problem is smaller than that, say so anyway. The answer is sometimes an hour of advice rather than a project.
[What happens after you email]
How it works
- 0130 min, free
Call
You describe what is slow. I ask where the time actually goes. If I am not the right fit, I say so on the call.
- 021–2 weeks
Audit
I map how the business runs, the tools and the manual steps between them, and put a time and dollar cost on each. You get a written plan whether or not we continue.
- 033–12 weeks
Build
Fixed scope, weekly updates, working software early. You see it running on your own data before it is finished.
- 04Ongoing, optional
Hand over
Documentation, a recorded walkthrough, and access to everything. Retainer support if you want it; not required.
[On-site across LA County]
Local to Los Angeles
Most work is remote, but some processes only make sense once you have stood on the warehouse floor. If you are in LA County, I can come to you.
All service areas →[Notes from the shop]
Blog
Automation2 min read
What your manual work is really costing you
A simple way to put a dollar figure on the copying, pasting and re-typing your team does every week, and how to decide what to automate first.
Integrations2 min read
Zapier vs a custom integration: when to switch
No-code automation is the right answer surprisingly often. Here are the specific signs that you have outgrown it, and what a custom integration actually changes.
Operations2 min read
Why Shopify and QuickBooks never quite reconcile
Payouts, fees, refunds and timing differences make Shopify-to-accounting reconciliation painful. Here is where the gaps come from and how to close them.
About
I’m Ry
Founder & engineer, Evenbuilt
- Name
- Ry
- Studio
- Evenbuilt
- Based
- Los Angeles, CA
- Works
- Remote + on-site in LA County
- Background
- Software, retail, apparel, physical product
- Team size
- One. On purpose.
I build the systems businesses actually run on.
I have run operations across software, retail, apparel and physical product. That range is the point: the same bottleneck shows up in five different industries wearing five different costumes, and after a while you stop being surprised by it.
I do the work myself. There is no team behind me producing slide decks, which means the person who scopes your project is the person who builds it and the person you call when something breaks.
More about how I work →[Philosophy] ↘
I enjoy simplifying complex ideas and turning them into tools people can actually use.
My work sits somewhere between engineering and operations, where structure matters as much as experience.
[Asked often]
Questions
What kind of businesses do you work with?
Businesses from small teams to large, multi-location operations: e-commerce and DTC brands, wholesalers, manufacturers, agencies and service businesses. The common thread is software that does not fit how the business really works.
Do I need to know what I want built?
No. Most people arrive knowing what hurts, not what the fix is. The first call and the audit exist to work that out, and sometimes the answer is a setting in a tool you already pay for.
How much does a project cost?
It depends on how many systems are involved, so every build is quoted as a fixed price in writing after the audit. The minimum engagement is $5,000; if your problem is smaller than that, ask anyway.
Why not just use Zapier or Make?
Often you should, and I will tell you. Custom work earns its place when the volume is high, the logic has exceptions, failures are expensive, or the per-task pricing has started to cost more than the build.
Do you only work in Los Angeles?
I am based in Los Angeles and can come on-site anywhere in LA County, which helps when a process lives on a warehouse floor. Most of the work is remote, and I work with businesses across the US.
What happens after launch?
You get documentation, a recorded walkthrough and ownership of everything. Optional monthly support covers monitoring, fixes and small changes; plenty of clients never need it.
[Let’s talk]
Good product
starts with
good collaboration
Tell me what is slow, or what you want built. I reply to every message within two working days, and the first call is free.
Or just email hello@evenbuilt.com