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[Santa Monica, Los Angeles County]

Custom software for Santa Monica

Santa Monica sits at the centre of what people call Silicon Beach: venture-backed startups, consumer apps, agencies and a dense layer of hospitality and retail along the coast. The software is usually good. The gaps between the software are where the hours go.

Startups and consumer techCreative and marketing agenciesHotels and hospitalityWellness and fitness studiosRetail

[What slows businesses down in Santa Monica]

The usual bottlenecks

  1. 01

    Ops that did not scale with the round

    The product scaled; onboarding, billing exceptions and customer operations are still handled by hand in admin panels and spreadsheets.

  2. 02

    Agency reporting assembled per client

    Every client report pulls from ad platforms, analytics and a CRM, then gets formatted by hand each month.

  3. 03

    Bookings, memberships and payments in separate tools

    Studios and venues reconcile a booking tool against a payment processor and a mailing list by eye.

[Services in Santa Monica]

Where to start

0034–8 weeks

Internal tools & dashboards

The screen your team lives in all day. Built around how the work already happens rather than an idealised version of it, with the underlying data one click away.

Learn more →0043–6 weeks

Process automation

Removing the step someone repeats every day (the copy, the paste, the export, the Friday report) and making the system do it, with failures that page a human instead of passing quietly.

Learn more →0026–12 weeks

Custom web applications

Software built around your business, not the other way round. Customer portals, operations platforms and internal systems, tailored to how your team really works, from a small business to a multi-location operation, and built to stay fast as you grow.

Learn more →

[Works with the tools you already pay for]

All integrations →
  • Shopify
  • BigCommerce
  • Square
  • Etsy
  • Squarespace
  • Webflow
  • QuickBooks
  • Xero
  • Stripe
  • Gusto
  • Expensify
  • Google Sheets
  • Airtable
  • Notion
  • UPS
  • USPS
  • FedEx
  • DHL
  • HubSpot
  • Mailchimp
  • Zendesk
  • Intercom
  • Meta
  • TikTok
  • Google Analytics
  • Calendly
  • Gmail
  • Google Drive
  • Dropbox
  • Asana
  • ClickUp
  • Linear
  • Zoho
  • Zapier
  • Make
  • n8n
  • Retool
  • PostgreSQL
  • Supabase
  • Vercel
  • Cloudflare
  • Resend
  • Sentry
  • GitHub

[What happens after you email]

How it works

  1. 0130 min, free

    Call

    You describe what is slow. I ask where the time actually goes. If I am not the right fit, I say so on the call.

  2. 021–2 weeks

    Audit

    I map how the business runs, the tools and the manual steps between them, and put a time and dollar cost on each. You get a written plan whether or not we continue.

  3. 033–12 weeks

    Build

    Fixed scope, weekly updates, working software early. You see it running on your own data before it is finished.

  4. 04Ongoing, optional

    Hand over

    Documentation, a recorded walkthrough, and access to everything. Retainer support if you want it; not required.

[Santa Monica]

Questions

Do you work on-site in Santa Monica?

Yes. Evenbuilt is based in Los Angeles, and Santa Monica is within easy reach for on-site visits, useful for mapping a process where it actually happens. Day-to-day, most of the build is done remotely with a weekly written update.

What does a typical project look like for a business in Santa Monica?

It usually starts with one of the problems above: ops that did not scale with the round. After a free call and a short audit, you get a fixed-price plan to remove it, typically delivered in three to eight weeks.

Do I need to know what I want built?

No. Most people arrive knowing what hurts, not what the fix is. The first call and the audit exist to work that out, and sometimes the answer is a setting in a tool you already pay for.

How much does a project cost?

It depends on how many systems are involved, so every build is quoted as a fixed price in writing after the audit. The minimum engagement is $5,000; if your problem is smaller than that, ask anyway.

Why not just use Zapier or Make?

Often you should, and I will tell you. Custom work earns its place when the volume is high, the logic has exceptions, failures are expensive, or the per-task pricing has started to cost more than the build.

[Worth reading]

Automation2 min read

What your manual work is really costing you

A simple way to put a dollar figure on the copying, pasting and re-typing your team does every week, and how to decide what to automate first.

Integrations2 min read

Zapier vs a custom integration: when to switch

No-code automation is the right answer surprisingly often. Here are the specific signs that you have outgrown it, and what a custom integration actually changes.

[Nearby]

Based nearby. Let’s talk.

A 30-minute call, no charge. You will leave with a clearer picture of the problem whether or not we work together.

Start a projecthello@evenbuilt.com

● Booking projects for Q4 2026